文／dr.j.j.

在工作的規劃或執行上往往會有很多選項，如果有足夠的預算、時間、人力，能面面俱到當然是最理想的狀況。然而商場上的快速競爭再加上利潤縮減，如何能妥善地決定這些選項的優先順序，就顯得格外重要了。畢竟，一些具備不可或缺 (must-haves)條件的，就應該要優先執行；行有餘力，再去顧及可以錦上添花(nice-to-haves)的小細節，絕對是成功的不二法門。至於那些可有可無(can-do-without)的，就別浪費時間跟心力了！

jennifer：i’ m just drafting the marketing plan for next year and i realized there are so many things to be included.

jennifer：我正在寫明年的行銷計畫，這才發現有好多事情要加進來。

cheryl：no doubt about that. but i think it’ s all about prioritizing what the “must-haves” are. for instance, heavy media exposure and comprehensive staff training are the “must-haves” for our success.

cheryl：當然囉。但我想最重要的是要先分清楚事情的優先順序，找出那些是不可或缺的。譬如，媒體的大量曝光還有完善的員工訓練等，都是成功不可或缺的要素。

jennifer：you’ re quite right! i’ d better focus on these and look at those nice-to-haves as next step.

jennifer：沒錯！我最好先鎖定這些要素，然後把一些錦上添花的就當作下一步的規劃。

cheryl：yeah! things like “lottery draws” or “free tickets to the zoo” are surely “can-do-without.” consumers don’ t really buy those ideas based on our previous experiences.

cheryl：對啊!一些像是「抽獎」或「免費動物園入場券」啦，就真的是可有可無了。根據過去經驗，消費者對那些根本不買帳。

jennifer：hey, you’ re always so helpful. i should say you’ re a “must-have” for me at work!

jennifer：嘿，你對我總是那麼有用，你真是我工作上不可或缺的貴人呢。

cheryl：alright alright! since you’ re so sweet, i might as well help you finish your marketing plan.

cheryl：夠了夠了！看在你嘴巴那麼甜，我乾脆就幫你一起弄完你的行銷計畫好了。